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B2B advocate marketing solution

Published 03/04/2015 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Influitive’s AdvocateHub helps B2B companies take advantage of their loyal customers by capturing their positive appraisals and using them to drive sales and marketing. The app lets you build a community of brand advocates, inviting customers, partners and employees to participate to gamified referral and review behavior. Advocates are encouraged to complete “challenges” in order to climb leaderboards and earn points and badges that can be exchanged for perks and privileges.

AdvocateHub lets you create a custom branded advocate portal where your brand evangelists can earn rewards for leaving reviews, sending referrals, providing product feedback, disseminating content and promoting events. The app also garners feedback outside of the portal through the AdvocateAnywhere feature. This feature lets you add embedded widgets to your apps, web pages, landing pages, blogs and communities to request customer satisfaction scores, gather product feedback, and get referral leads.

Influitive also offers an app for iOS devices, Maven, which users can use to write reviews, provide testimonials and participate in campaigns from anywhere using their mobile devices. The AdvocateHub Experiences feature lets you promote events to target groups within your portal and give them specific, incentive-based missions, such as sourcing expert speakers, driving registration, and creating social buzz. The large screen leaderboard activity feed lets you showcase your attendees’ engagement at live events.

AdvocateHub screenshot
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What is the history and popularity of the app?

AdvocateHub was built by Influitive to help B2B companies build engaged advocate communities. Influitive was founded by Mark Organ, the founding CEO of Eloqua. The company has received a large amount of investment from numerous sources and has won awards from Gartner and Red Herring. They have offices in Toronto, California and Boston. AdvocateHub is used by a number of well-known brands such as Hootsuite, HP, Dell, IBM, Virgen Pulse, and Oracle

What are the differences to other apps?

In terms of its function and capabilities, Influitive were thinking outside of the the box when they created AdvocateHub. Not only does the app help to gather reviews and feedback, it can also be used to gather referrals, promote events, and generate buzz.

AdvocateHub is tightly integrated with Salesforce which helps to invite customers into your advocate marketing programs and track their activity in Salesforce. This means that every review, referral, and testimonial is logged as an activity on their contact record in Salesforce.

You can also use interactive reports and visual dashboards to better understand your advocate activities and the performance of your campaigns.

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How does the web app look and feel to use?

The AdvocateHub portal consists of a blue and white themed interface that is intuitive, visual and user friendly. There are plenty of engaging icons and colors that reflect the gamification elements of the app. The home screen shows the user all of the “challenges” on offer at the moment. These challenges are represented as cards.

Each card features the question you are asking, the category it falls under (e.g. review, referrals, testimonials), an image and the the number of points and rewards it has generated so far. On the left of the screen you can see a leaderboard with all advocate activity. You can also see your goals, make a referrals, visit the community and access the Maven iOS app.

How does the registration process work?

To get started using AdvocateHub you need to click on the “Get Started” button located on the top righthand corner of the home page. This triggers a pop-up form that you need to fill in with your name, email, phone, company, industry and job title. Upon submission of the form an Influitive rep will get in touch with you.

What does it cost to use the application?

Pricing is based on the number of active advocates in your program. Pricing is based in a subscription model.

Who would you recommend the application to?

AdvocateHub is suited to large B2B companies with a strong brand and a wide and growing number of customers. The solution is ideal for marketing teams who need a more efficient and coherent way to capture enthusiasm, feedback and suggestions from their advocates, boost leads and referrals, generate buzz and mobilize their advocated to promote events and content.

  • Custom branded advocate portal for customers, partners and employees
  • Leadership board, rewards, badges and points
  • Goals and challenges for feedback, reviews, promotion & more
  • Embed widgets for feedback on sites and apps
  • Event promotion feature
  • Mobile app for iOS
  • Salesforce integration with data sync

AdvocateHub video

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